TierpeekPricing
Project management pricing tracker

Asana vs ClickUp pricing

Both of these are in Project management, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 1 Sept 2026.

We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Asana

Read on 1 Sept 2026
Asana price history Asana pricing page

ClickUp

Read on 1 Sept 2026
ClickUp price history ClickUp pricing page

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Asana
    PersonalFree
    ClickUp
    Free ForeverFree
  2. Row 2
    Asana
    Starter$13.49/user/mo

    $10.99 on annual billing

    ClickUp
    Unlimited$10/user/mo

    $7 on annual billing

  3. Row 3
    Asana
    Advanced$30.49/user/mo

    $24.99 on annual billing

    ClickUp
    Business$19/user/mo

    $12 on annual billing

  4. Row 4
    Asana
    EnterpriseCustom
    ClickUp
    EnterpriseCustom

The entry tier

ClickUp is the cheaper of the two at the entry tier: $10/user/mo on Unlimited, against $13.49/user/mo on Starter. That is $3.49 less, 26 percent below Asana.

Both figures are charged per person, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • ClickUp pricing page changed

    ClickUp31 Aug 2026

  • ClickUp pricing page changed

    ClickUp30 Aug 2026

  • ClickUp pricing page changed

    ClickUp26 Aug 2026

  • Asana pricing page changed

    Asana26 Aug 2026

  • Asana pricing page changed

    Asana23 Aug 2026

  • ClickUp pricing page changed

    ClickUp21 Aug 2026

  • ClickUp removes marketing messaging about 25+ products and simplifies feature positioning on pricing page

    ClickUp18 Aug 2026

    ClickUp removes marketing messaging about 25+ products and simplifies feature positioning on pricing page Why it matters: • Messaging shift away from 'all-in-one' feature abundance positioning suggests internal strategy change, potentially toward deeper feature adoption rather than breadth claims • Feature icons and count removal may indicate clearer tier-based differentiation coming or testing of simplified value prop • Reduction in visual feature list complexity could improve conversion, worth monitoring if accompanied by pricing/plan changes Positioning & Messaging: - Removed prominent '25+ products' claim and associated product icons (AI/Brain, Super Agents, Chat, Tasks & Projects, Docs, Forms, Calendar, Whiteboards, Gantt, Time Tracking, Dashboards, Sprints, Clips, etc.) - Removed 'SAVE 30%' annual billing messaging prominently displayed in pricing toggle - Streamlined feature matrix display-no longer explicitly listing 12+ additional products beyond those shown What to do: • Monitor next 2-4 weeks for tier restructuring or pricing changes; the feature list removal often precedes plan/price updates • Audit your own messaging vs ClickUp's-if you emphasize product count/breadth, this is a signal the market may be moving toward outcome-focused positioning • Capture lost positioning: if ClickUp softens 'all-in-one' messaging, test emphasizing your focused depth or superior UX in 2-3 core workflows

  • Asana shifts CTA messaging from 'Sign up' to 'Try for free' across all paid tiers to emphasize trial-first conversion model

    Asana18 Aug 2026

    Asana shifts CTA messaging from 'Sign up' to 'Try for free' across all paid tiers to emphasize trial-first conversion model Why it matters: • Asana is explicitly repositioning around free trial friction reduction, signaling confidence in conversion velocity and reducing signup friction as a competitive lever • The 'Try for free' framing lowers perceived commitment barriers on Starter and Advanced tiers, suggesting Asana sees trial-to-paid conversion as stronger than direct purchase intent • This messaging shift indicates Asana believes competitors may be losing deals due to signup hesitation-worth testing similar language in your own CTAs Call-to-Action Messaging: - Personal tier CTA changed from 'Sign up' to 'Try for free' - Starter tier CTA changed from 'Sign up' to 'Try for free' - Advanced tier CTA changed from 'Sign up' to 'Try for free' - 'Purchase now' buttons remain unchanged, but trial messaging now precedes them What to do: • Audit your own pricing page CTAs-test whether 'Try for free' or similar trial-forward language outperforms direct 'Sign up' on mid-tier plans where Asana is making this shift • Investigate Asana's trial duration and paywall strategy; if they've extended trial windows or relaxed feature gates, your trial UX may need competitive parity review • Monitor Asana's conversion funnel metrics over next 2-3 quarters via public earnings/usage data to validate whether this messaging shift drives material uplift in mid-market adoption

  • ClickUp removes Templates link from pricing page navigation

    ClickUp15 Aug 2026

    ClickUp removes Templates link from pricing page navigation Why it matters: • Templates section deprioritized in pricing page UX-suggests either lower usage or repositioning as secondary feature • Simplified navigation may indicate internal focus shift away from template-first onboarding Navigation/Positioning: - Templates link removed from pricing page header/menu navigation - No corresponding plan changes or pricing adjustments What to do: • Monitor whether templates remain available in product or if this signals deprecation of that feature • Check if ClickUp is shifting template strategy toward in-product discovery vs. external marketing

  • Asana changes pricing page CTA from 'Try for free' to 'Sign up' across all tiers

    Asana15 Aug 2026

    Asana changes pricing page CTA from 'Try for free' to 'Sign up' across all tiers Why it matters: • Reframing reduces emphasis on free trial experience, subtly positioning paid plans as primary conversion path • Copy shift may indicate focus on capturing leads faster rather than maximizing trial-to-paid conversion rates Positioning: - Changed primary CTA language from 'Try for free' to 'Sign up' on Personal, Starter, and Advanced plan cards - Maintains 'Purchase' button alongside 'Sign up' for Starter and Advanced tiers What to do: • Monitor Asana's trial-to-paid conversion metrics over next quarter to assess if softer CTA impacts their funnel performance • Assess whether your own free trial messaging is optimally balancing exploration vs. conversion intent

Both pages were read on 1 Sept 2026 by the same reader, so the figures above are two prices from one day rather than two prices from two moments. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More Project management comparisons, or the dataset behind all of it.

Watch both of these yourself

Tierpeek runs this same read on any pricing page you paste below, every 8 hours, and sends what moved to your inbox or Slack.

Free for 3 days, no card. Or create an account first and add pages from the dashboard.