Basecamp vs monday.com pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Basecamp

   FreeFree

   monday.com

   FreeFree
2. Row 2
   Basecamp

   Pro Unlimited$299/mo

   monday.com

   Basic$9/seat/mo
3. Row 3
   BasecampNo tier at this position.

   monday.com

   Standard$12/seat/mo
4. Row 4
   BasecampNo tier at this position.

   monday.com

   Pro$19/seat/mo
5. Row 5
   BasecampNo tier at this position.

   monday.com

   EnterpriseCustom

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Basecamp pricing page changed

  Basecamp·1 Sept 2026

• Basecamp pricing page changed

  Basecamp·29 Aug 2026

• Basecamp pricing page changed

  Basecamp·28 Aug 2026

• Basecamp pricing page changed

  Basecamp·25 Aug 2026

• Basecamp pricing page changed

  Basecamp·21 Aug 2026

• monday.com repositions CRM around AI agents and restructures pricing to 'Standard AI,' 'Pro AI,' and 'Ultimate AI' tiers with unlimited quotes/invoices and new agent capabilities.

  monday.com·20 Aug 2026

  monday.com repositions CRM around AI agents and restructures pricing to 'Standard AI,' 'Pro AI,' and 'Ultimate AI' tiers with unlimited quotes/invoices and new agent capabilities. Why it matters: • monday.com is aggressively bundling AI-powered agents (outreach caller, lead sourcer, meeting prep, custom agent builder) as core plan differentiators, signaling AI automation is now table-stakes for CRM competition. • Per-seat/month billing removal and shift to contact/deal limits suggests they're optimizing for SMB/mid-market deal flow rather than user proliferation-a pricing model shift that could improve their ARR efficiency. • The 'Ultimate AI' tier introduction with white-glove migration, tailored pricing, and advanced permissions targets enterprise buyers directly, expanding their TAM upmarket while doubling down on AI as the premium lever. Pricing & Billing: - Removed 'per seat/month, billed annually' model - Shifted to contact/deal limits: 100,000 active contacts & deals (Pro and Ultimate) - Ultimate tier now offers 'custom price, tailored to your organization' (enterprise flexibility) Plans & Positioning: - Removed 'For individuals and small teams' positioning (Starter tier concept deprecated) - Renamed/rebranded tiers to emphasize AI: 'Standard AI,' 'Pro AI,' 'Ultimate AI' (previously implied Pro/Advanced/Enterprise) - Removed 'For growing business teams' and 'For large teams with custom workflows' copy-all tiers now AI-first AI Features: - Added 'AI Usage' and 'AI credits are included' messaging - Introduced agent-based capabilities: Outreach Caller Agent (lead qualification & engagement), Lead Sourcer Agent (lead enrichment & pipeline), Meeting Prep Agent (pre-call briefing), Build Your Own Agent (custom multi-agent workflows) - Enhanced AI assistant messaging from basic 'context-aware' to 'Sidekick' (AI work assistant) plus AI-powered data fields (auto-fill, categorization, summarization) Features & Functionality: - Changed quotes/invoices from 'customizable' to 'unlimited customizable' (Pro AI and above) - Added 'Set email sequences' (Pro AI; previously 'Email sequences' under Advanced/Enterprise) - Added 'Automate sales processes and streamline communication' positioning - Removed 'Custom automations' mention (likely now bundled or agent-driven) - Removed 'Guests' definition (external user access concept) Enterprise & Support: - Ultimate tier now includes: 'Our absolute best support,' 'Tailored onboarding,' '24/7 prioritized support,' '25,000 API calls/day,' 'Advanced permissions,' 'White-glove migration' - Removed generic 'Enterprise-grade support' and 'Enterprise-grade security & control (Soon)' placeholders - Added 'Manage pre- to post-sales with enterprise-level features' for Ultimate tier What to do: • Audit your own AI roadmap and agent/automation positioning: monday.com is making AI agents (not just data fields or chat) a primary plan differentiator. Assess whether your product's AI narrative and bundling match or lag their explicitness. • Review your pricing model and SMB/mid-market LTV: if you're still using per-seat billing, model the contact/deal-limit shift's impact on CAC payback and retention-this is a deliberate move to improve unit economics at scale. • Conduct win/loss analysis on recent lost deals to Enterprise buyers; monday.com's white-glove + custom pricing tier is a direct moat-builder. Prepare a credible counter-offer on onboarding, support, and customization.

• monday.com restructures AI offerings from bundled tiers (Standard/Pro/Ultimate AI) to pay-as-you-go modules, removes 100k contact limits from Pro, and shifts from feature-locked plans to usage-based pricing.

  monday.com·17 Aug 2026

  monday.com restructures AI offerings from bundled tiers (Standard/Pro/Ultimate AI) to pay-as-you-go modules, removes 100k contact limits from Pro, and shifts from feature-locked plans to usage-based pricing. Why it matters: • monday.com is moving away from seat-based tiering toward modular, usage-based AI add-ons-meaning customers can adopt AI incrementally rather than upgrading entire plan tiers, potentially lowering land friction but increasing expansion complexity for competitors. • Removal of contact/deal limits from Pro and introduction of 'Limits' as a separate concept signals a shift toward removing artificial constraints and monetizing usage intensity instead-this could pressure competitors relying on seat/contact gating to differentiate. • The 'Start for free, buy more as needed' positioning on AI features (Sidekick, Notetaker, agents) commoditizes AI capabilities and invites free-tier adoption, requiring competitors to match or risk perception of feature parity at lower price points. Pricing & Plan Structure: - Removed three bundled AI tiers (Standard AI, Pro AI, Ultimate AI) that packaged specific agent/feature sets - Introduced modular, consumable AI add-ons: Monday AI (core AI), Notetaker hours, and usage-based agent credits - Shifted from 'AI credits included' messaging to 'Start for free, buy more as needed'-suggesting freemium or overage model for AI features - Removed fixed contact/deal limits (100,000 active contacts & deals) from Pro plan; now appears under 'Limits' as a separate tier consideration Core Plans: - Pro plan repositioned as 'For growing business teams' (removed prior AI-bundled definition) - Advanced plan added or renamed (exact positioning unclear from diff, but appears between Pro and Enterprise) - Enterprise/Ultimate plan simplified: removed 'Custom price' messaging, now emphasizes 'Custom workflows' and 'enterprise needs' Features Removed/Deprioritized: - Outreach caller agent (calls, qualifies, engages leads) - Lead sourcer agent (proactively finds and enriches leads) - Build your own agent (custom agent builder) - Meeting prep agent (pre-meeting briefing) - Pro AI tier with workflow linking capabilities - 25,000 API calls/day (moved or removed from standard offering) - Advanced permissions, white-glove migration as standard Enterprise benefits Features Added/Repositioned: - Monday AI as free-to-start intelligent assistant (replaces 'Sidekick' branding?) - Notetaker (meeting transcription/summary) offered as consumable 'hours' rather than included feature - Guest/external user access clarified and emphasized - Custom automations highlighted as accessible feature What to do: • Audit your own AI feature bundling: monday.com's shift from 'AI tiers' to 'AI modules you buy as you use them' means they're targeting price-conscious buyers and reducing barrier to entry. Test whether your pricing model should shift from seat/plan upgrades to usage-based consumption to compete on expansion math. • Pressure-test your contact limit positioning: if monday.com removes artificial seat/contact ceilings, highlight whether your limits are *technical* constraints (defensible) or arbitrary pricing gates (vulnerable). Consider whether removing or raising limits increases perceived value vs. revenue risk. • Monitor their AI freemium adoption: 'Start for free' on Notetaker, Sidekick, and agents signals they're optimizing for viral adoption of AI capabilities. Plan your own free-tier AI features or risk losing trial users to their zero-friction onboarding.

• monday.com restructures CRM pricing around tiered AI capabilities, removes per-seat annual billing, and repositions Pro/Enterprise plans with agent-based automation.

  monday.com·15 Aug 2026

  monday.com restructures CRM pricing around tiered AI capabilities, removes per-seat annual billing, and repositions Pro/Enterprise plans with agent-based automation. Why it matters: • Shift from seat-based to AI-usage model fundamentally changes unit economics-competitors offering per-seat pricing may appear cheaper upfront but lack bundled AI agents that drive retention • Introduction of 'Standard AI', 'Pro AI', 'Ultimate AI' tiers with specific agent features (lead sourcer, outreach caller, meeting prep) creates strong vertical differentiation that pure workflow players cannot match without heavy R&D • Removal of 'For individuals' positioning signals monday.com abandoning SMB price-sensitive segment to focus on mid-market+ where AI ROI justifies premium pricing Pricing & Billing: - Removed per-seat/month annual billing model - Moved to consumption-based AI credits + plan tiers (Standard AI → Pro AI → Ultimate AI) - Added 'Custom price, tailored to your organization' for Enterprise tier, indicating shift to sales-driven pricing Plans: - Removed 'Starter' plan (For individuals and small teams getting started with CRM) - Consolidated to 3 AI tiers: Standard AI, Pro AI, Ultimate AI (vs. prior Basic/Pro/Advanced structure) - Pro tier now includes '100,000 active contacts & deals' (was listed as Starter feature) - Enterprise rebranded with AI positioning and gains 'Ultimate AI' label with white-glove migration and tailored onboarding Core Features: - Unlimited quotes & invoices added to Standard tier (was 'Create and share customizable quotes & invoices' without limit) - Email sequences moved from Advanced to Pro tier ('Set email sequences') - Custom automations removed from visibility (likely gated higher) AI Features (New Emphasis): - Introduced 4 new AI agents: Outreach caller agent (calls/qualifies/logs leads), Lead sourcer agent (enriches and finds leads), Meeting prep agent (pre-meeting briefing), Build your own agent (custom multi-agent workflows) - AI work assistant repositioned with dual capability: Notetaker (meeting transcription/insights) + Sidekick (context-aware assistant) - AI-powered data fields introduced as Standard capability (auto-fill, categorize, summarize sentiment/priority/next steps) - Pro AI tier adds multi-agent orchestration: 'Build workflows that link together AI agents, triggers, and actions' Support & Enterprise: - Added 'Tailored onboarding' and 'White-glove migration' to Enterprise - Introduced '24/7, prioritized support' + 'Our absolute best support' language (vs. prior generic 'Enterprise-grade support') - Raised API limit visibility: '25,000 API calls / day' (specific guardrail addition) - Removed generic 'Enterprise-grade security & control' (moved to full feature list, not callout) What to do: • Audit competitive AI agent capabilities-benchmark our AI automation features (lead gen, call handling, workflow orchestration) against monday's specific named agents to identify feature/messaging gaps in product roadmap • Stress-test our pricing model against consumption-based AI-model 12-month TCO for mid-market accounts under our per-seat vs. their AI-credit model to find defensible positioning (e.g., predictability, lower AI spend for light users) • Launch competitive case study or ROI calculator showing total cost of ownership vs. monday.com's new tiers, or accelerate own AI agent roadmap (e.g., lead enrichment, call automation) to neutralize their differentiation within 6 months

• monday.com restructures AI offerings from named agent SKUs to metered Monday AI with notetaker hours, removes Ultimate AI plan, and shifts to per-seat/month CRM pricing model.

  monday.com·13 Aug 2026

  monday.com restructures AI offerings from named agent SKUs to metered Monday AI with notetaker hours, removes Ultimate AI plan, and shifts to per-seat/month CRM pricing model. Why it matters: • monday.com is moving from premium AI agents (Outreach Caller, Lead Sourcer, Build Your Own, Meeting Prep) as marquee features to a consumption-based 'Monday AI' model, signaling lower willingness-to-pay or poor adoption of named agents-competitors should validate if customers actually want these agents or prefer simpler AI tools • The removal of Ultimate AI (previously positioned as 'absolute best support' with white-glove migration, 25k API calls/day, advanced permissions) suggests monday.com is consolidating tiers and reducing premium service differentiation-an opening for competitors to own enterprise support/customization • CRM positioning shifts from contact/deal limits tied to plan (100k in Ultimate) to 'per seat/month billed annually' model, implying a transition away from feature-based pricing toward seat-based, which could lower ARPU if per-seat costs are aggressive-competitors should stress TCO and validate their own pricing elasticity. Pricing & Billing: - New 'per seat/month, billed annually' pricing model for CRM offering (added), replacing prior contact/deal-limit tiers - Ultimate AI plan removed entirely (no legacy pricing provided, but was premium tier) Plans: - Added 3-tier structure: Starter (for individuals/small teams, includes 3 workflows), Pro (growing business teams, 20 workflows), Advanced (large teams, 250 workflows) - Removed Ultimate AI as standalone premium plan - Pro plan now includes 100,000 contacts & deals (previously in Ultimate AI) - Advanced plan introduced with custom workflows and enterprise needs positioning AI & Features: - Replaced named AI agents (Outreach Caller Agent, Lead Sourcer Agent, Meeting Prep Agent, Build Your Own Agent, AI Work Assistant) with generic 'Monday AI' consumption model - Monday AI now uses 'Start for free, buy more as needed' messaging (3 new capabilities: context-aware assistant, AI meeting recording/transcription/summaries with 'Notetaker hours' metering) - Removed 'Standard AI' and 'Pro AI' tier labels; 'Ultimate AI' plan deleted - Removed 'AI credits' and 'AI-powered data fields' / 'Smart fields' features from explicit positioning - Added 'Notetaker hours' as new metered consumption unit for meeting AI Workflows & Automation: - Workflows now featured as core tier differentiator: 3 (Starter), 20 (Pro), 250 (Advanced) - Added explicit 'Build and run workflows to connect work across your boards' messaging - 'Custom automations' and 'Email sequences' remain but no longer tied to named agents Support & Enterprise: - Removed 'Our absolute best support', 'Tailored onboarding', 24/7 prioritized support, white-glove migration from Ultimate AI plan messaging - Advanced plan now says 'Enterprise-grade support' (new, less detailed than removed Ultimate phrasing) - Added 'Enterprise-grade security & control' positioning under Advanced (marked 'Soon') What to do: • Audit competitive win/loss data against monday.com to confirm if removal of named agents (Outreach Caller, Lead Sourcer) signals real customer indifference or internal monday.com product strategy shift-if customers wanted these, highlight your differentiated agent offering in sales collateral. • Map monday.com's new per-seat CRM pricing against your own; if they're aggressive on per-seat cost, run a TCO comparison (total workflows, users, support included) and position your pricing as more predictable or bundle-friendly for mid-market. • Monitor what 'Notetaker hours' pricing and limits become when Advanced plan leaves 'Soon' status-if it's a major consumption lever, consider your own AI meeting summarization positioning and decide whether to compete on price, capability depth (transcription quality), or bundling strategy.