Figma vs Framer pricing
Both of these are in Design tool, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 1 Sept 2026.
We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.
The two pages
Tier by tier
Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.
- Row 1FigmaStarterFreeFramerFreeFree
- Row 2FigmaProfessional$16/moFramerBasic$10/month
- Row 3FigmaOrganization$55/moFramerPro$30/month
- Row 4FigmaEnterprise$90/moFramerEnterpriseCustom
The entry tier
Framer is the cheaper of the two at the entry tier: $10/month on Basic, against $16/mo on Professional. That is $6 less, 38 percent below Figma.
Both figures are for the whole account, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.
Changes we recorded
Every change we have written up for either page, newest first.
Figma pricing page changed
Figma29 Aug 2026Figma pricing page changed
Figma27 Aug 2026Framer pricing page changed
Framer26 Aug 2026Figma pricing page changed
Figma23 Aug 2026Figma adds locale parameter to pricing page CTA links
Figma20 Aug 2026Figma adds locale parameter to pricing page CTA links Why it matters: • Improved localization tracking and regional user segmentation for Figma's conversion funnel • Potential for region-specific pricing or onboarding flows in future iterations Pricing: - CTA links updated from /signup to /signup?locale=en-us parameter What to do: • Monitor for expanded locale variants on Figma's pricing page in coming weeks to detect regional pricing strategies • Continue tracking Figma's international expansion efforts through similar technical markers
Framer reorganizes pricing page hierarchy with heading structure changes but maintains all core messaging and plan offerings.
Framer20 Aug 2026Framer reorganizes pricing page hierarchy with heading structure changes but maintains all core messaging and plan offerings. Why it matters: • Visual hierarchy adjustment suggests potential UX refinement testing but no material change to competitive positioning • No price, plan, or feature changes detected so competitive dynamics remain identical Page Structure: - 'Try for free', 'Creative personal sites', and 'Mission critical sites' converted from body text emphasis to heading-level formatting (h6) What to do: • Monitor next 2-4 weeks for follow-up pricing or messaging changes that may be under A/B testing • No immediate action required; continue existing competitive strategy
Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build').
Figma17 Aug 2026Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build'). Why it matters: • Cosmetic correction with no strategic implication • No change to positioning, features, pricing, or competitive differentiation Copy & Messaging: - Fixed typo: 'Buld custom tools' → 'Build custom tools' (no functional impact) What to do: • No action required-this is a routine copy correction with zero competitive implications
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