Developer tool pricing tracker

Netlify vs Supabase pricing

Both of these are in Developer tool, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 1 Sept 2026.

We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Netlify
    FreeFree
    Supabase
    FreeFree
  2. Row 2
    Netlify
    Personal$9/month
    Supabase
    Pro$25/month
  3. Row 3
    Netlify
    Pro$20/month
    Supabase
    Team$599/month
  4. Row 4
    Netlify
    EnterpriseCustom
    Supabase
    EnterpriseCustom

The entry tier

Netlify is the cheaper of the two at the entry tier: $9/month on Personal, against $25/month on Pro. That is $16 less, 64 percent below Supabase.

Both figures are for the whole account, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • Supabase pricing page changed

    Supabase1 Sept 2026
  • Netlify pricing page changed

    Netlify31 Aug 2026
  • Supabase pricing page changed

    Supabase29 Aug 2026
  • Netlify pricing page changed

    Netlify29 Aug 2026
  • Supabase pricing page changed

    Supabase27 Aug 2026
  • Supabase pricing page changed

    Supabase26 Aug 2026
  • Netlify pricing page changed

    Netlify26 Aug 2026
  • Netlify pricing page changed

    Netlify23 Aug 2026
  • Supabase pricing page changed

    Supabase23 Aug 2026
  • Netlify shifts enterprise CTA from generic 'Contact Sales' to specific 'Book a demo' on pricing page.

    Netlify20 Aug 2026

    Netlify shifts enterprise CTA from generic 'Contact Sales' to specific 'Book a demo' on pricing page. Why it matters: • Suggests Netlify is optimizing sales funnel for faster enterprise deal velocity-moving toward self-service demo scheduling rather than open-ended inquiries. • CTA change indicates they may be seeing better conversion rates on demo booking, a signal of matured sales processes for larger deals. Positioning & Sales Motion: - Removed 'Contact Sales' link (generic inquiry) - Added 'Book a demo' link with specific demo-pricing-enterprise tracking parameter - Implies shift toward structured, demo-first sales engagement for enterprise prospects What to do: • Audit your own enterprise CTA performance; test whether 'book a demo' outperforms 'contact sales' on your pricing page. • Monitor Netlify's demo booking flow to understand their enterprise qualification and sales cycle improvements.

  • Netlify pricing page updated with cosmetic reCAPTCHA verification image changes only.

    Netlify18 Aug 2026

    Netlify pricing page updated with cosmetic reCAPTCHA verification image changes only. Why it matters: • No material pricing, plan structure, or feature changes detected. • Competitor positioning and go-to-market strategy remain unchanged. • No immediate competitive threat or opportunity signal from this update. Cosmetic Updates: - reCAPTCHA verification image set changed from 'bus' to 'crosswalks' prompt-purely UI refresh with no functional impact. What to do: • No immediate action required; continue monitoring Netlify's pricing page for material changes to plans, pricing tiers, or feature positioning. • Focus competitive intelligence efforts on more substantive product or pricing shifts rather than verification UI updates.

  • No material changes to Netlify pricing page detected; reCAPTCHA verification prompts refreshed.

    Netlify16 Aug 2026

    No material changes to Netlify pricing page detected; reCAPTCHA verification prompts refreshed. Why it matters: • This is a routine security/anti-bot measure refresh with no pricing, plan, or feature implications. • No competitive threat or strategic shift to monitor. Security: - reCAPTCHA verification image set updated (cars → bus prompt rotation) What to do: • No action required; continue normal competitive monitoring.

  • Supabase shifts usage limits FAQ from proactive notification focus to self-service usage tracking

    Supabase15 Aug 2026

    Supabase shifts usage limits FAQ from proactive notification focus to self-service usage tracking Why it matters: • Indicates Supabase is emphasizing user agency in monitoring consumption rather than platform-triggered alerts, suggesting confidence in dashboard instrumentation • May reflect customer feedback that self-service visibility matters more than automatic warnings for cost management • Could signal Supabase's intent to move users toward automated scaling or commitment-based pricing rather than hard usage caps Positioning & Messaging: - Removed FAQ question: 'Do I get a notification if I am approaching my usage limits?' - Added FAQ question: 'How can I track my usage?' - Shift from reactive notification model to proactive user-initiated tracking What to do: • Monitor Supabase's updated answer to the new FAQ question to understand their tracking/dashboard capabilities and whether this signals movement toward usage observability as a differentiator • Audit your own usage notification and tracking features-if you offer clearer alerts or more granular real-time limits, emphasize this in competitive positioning • Watch for follow-up pricing/plan changes that might accompany this messaging shift, as it could foreshadow a move toward consumption-based or tier-free pricing models

Both pages were read on 1 Sept 2026 by the same reader, so the figures above are two prices from one day rather than two prices from two moments. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More Developer tool comparisons, or the dataset behind all of it.

Watch both of these yourself

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