TierpeekPricing
Customer support pricing tracker

Help Scout vs Zendesk pricing

Both of these are in Customer support, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Help Scout read on 1 Sept 2026, Zendesk on 31 Aug 2026.

We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Help Scout

Read on 1 Sept 2026
Help Scout price history Help Scout pricing page

Zendesk

Read on 31 Aug 2026
Zendesk price history Zendesk pricing page

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Help Scout
    FreeFree
    ZendeskNo tier at this position.
  2. Row 2
    Help Scout
    Standard$25/user/mo
    ZendeskNo tier at this position.
  3. Row 3
    Help Scout
    Plus$45/user/mo
    ZendeskNo tier at this position.
  4. Row 4
    Help Scout
    Pro$75/user/mo
    ZendeskNo tier at this position.

The entry tier

We are not putting an entry price difference on this page. A monthly figure has to be readable on both pages before it can sit next to the other one, and it is not.

  • Zendesk: No tier on this page could be tied to a single price, so we publish none of it.

The tiers above are still what each page printed. The comparison is what is missing, not the reading.

Changes we recorded

Every change we have written up for either page, newest first.

  • Help Scout pricing page changed

    Help Scout1 Sept 2026

  • Zendesk pricing page changed

    Zendesk28 Aug 2026

  • Help Scout pricing page changed

    Help Scout24 Aug 2026

  • Help Scout pricing page changed

    Help Scout23 Aug 2026

  • No material pricing or plan changes detected; Help Scout adds video thumbnail and sales team avatars to pricing page CTA bar.

    Help Scout20 Aug 2026

    No material pricing or plan changes detected; Help Scout adds video thumbnail and sales team avatars to pricing page CTA bar. Why it matters: • Help Scout is experimenting with social proof and multimedia elements to improve conversion on the pricing page, suggesting they may be testing richer CTAs to compete on decision-making friction. • The addition of sales team avatars signals a shift toward personalization and trust-building on the pricing page-a tactic worth monitoring if it drives lift in demo bookings. CTA & Page Elements: - Added video thumbnail embed (Wistia video player with sound) to pricing page - Added avatars of Help Scout sales team members to CTA bar - Minor URL parameter change in 'Start for Free' link (removed trailing '?' parameter) What to do: • Monitor Help Scout's conversion metrics on this page; if video + social proof lift demo bookings, consider A/B testing similar elements on your own pricing page. • Audit your own pricing page CTA bar for freshness and social proof-ensure you're not losing credibility to richer, more personalized CTAs.

  • Help Scout adds tracking parameter to free trial signup link, signaling conversion optimization refinement.

    Help Scout17 Aug 2026

    Help Scout adds tracking parameter to free trial signup link, signaling conversion optimization refinement. Why it matters: • The addition of a query parameter ('?') to the signup URL suggests A/B testing or conversion funnel instrumentation, indicating Help Scout is actively optimizing trial-to-paid conversion rates. • No pricing, plan structure, or feature positioning changed-this is purely a tracking/analytics enhancement with no competitive impact on product offering or go-to-market messaging. Conversion Tracking: - 'Start for Free' link updated from /register/58/ to /register/58/? to enable conversion attribution tracking What to do: • Audit your own pricing page CTAs to ensure conversion tracking parameters are properly instrumented and attribution is clean. • No immediate competitive response needed; continue monitoring Help Scout's pricing page for substantive changes (plan tiers, pricing moves, feature additions).

The two pages were read on different days, Help Scout on 1 Sept 2026 and Zendesk on 31 Aug 2026, so the figures above are not one moment. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More Customer support comparisons, or the dataset behind all of it.

Watch both of these yourself

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