TierpeekPricing
CRM pricing tracker

HubSpot vs Salesforce pricing

Both of these are in CRM, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 1 Sept 2026.

We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

HubSpot

Read on 1 Sept 2026
HubSpot price history HubSpot pricing page

Salesforce

Read on 1 Sept 2026
Salesforce price history Salesforce pricing page

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    HubSpot
    FreeFree
    SalesforceNo tier at this position.

The entry tier

We are not putting an entry price difference on this page. A monthly figure has to be readable on both pages before it can sit next to the other one, and it is not.

  • HubSpot: We can read the free tier and the quoted ones. Every paid tier here came back without a price we can attribute.
  • Salesforce: No tier on this page could be tied to a single price, so we publish none of it.

The tiers above are still what each page printed. The comparison is what is missing, not the reading.

Changes we recorded

Every change we have written up for either page, newest first.

  • HubSpot pricing page changed

    HubSpot31 Aug 2026

  • HubSpot pricing page changed

    HubSpot30 Aug 2026

  • Salesforce pricing page changed

    Salesforce29 Aug 2026

  • Salesforce pricing page changed

    Salesforce26 Aug 2026

  • HubSpot pricing page changed

    HubSpot26 Aug 2026

  • Salesforce pricing page changed

    Salesforce23 Aug 2026

  • HubSpot pricing page changed

    HubSpot23 Aug 2026

  • Salesforce pricing page changed

    Salesforce22 Aug 2026

  • HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page

    HubSpot20 Aug 2026

    HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page Why it matters: • HubSpot is expanding its product portfolio beyond traditional Hub-based modules, signaling investment in AI/signal-driven features that could differentiate against competitors • Custom Signals in beta suggests an emerging capability around data intelligence and predictive insights-core competitive territory for modern CRM platforms • The addition indicates HubSpot is testing new monetization angles and product combos that may eventually move into standard tier offerings Features: - Custom Signals (Beta) added as new product row on pricing comparison table - New feature appears alongside existing Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub offerings Positioning: - Broadening product surface from hub-centric model to include specialized signal/intelligence capabilities - Beta designation suggests early-stage offering, likely with limited availability or pricing to be finalized What to do: • Monitor Custom Signals feature roadmap and positioning to understand how HubSpot plans to monetize and which customer segments are targeted • Audit your own signal/intelligence/predictive capabilities to identify gaps in feature parity or positioning • If Custom Signals gains traction, prepare messaging around your differentiated intelligence layer or data advantage to defend against HubSpot's expansion

  • Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets.

    Salesforce19 Aug 2026

    Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets. Why it matters: • No material changes to pricing, plans, or features-purely cosmetic asset refresh. • Indicates routine content maintenance rather than strategic repositioning of go-to-market. • No competitive threat or opportunity shift detected from this update. Imagery: - Professional services hero image updated from April 2023 to May 2024 version - Partner ecosystem badge image updated from April 2023 to May 2024 version - URLs refreshed but same visual messaging around trusted partners (12K) and professional services What to do: • No action required-this is a standard content refresh with zero commercial implications. • Continue monitoring Salesforce pricing page for material plan/pricing changes. • Focus competitive intelligence efforts on feature releases and positioning shifts rather than asset updates.

  • HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes.

    HubSpot18 Aug 2026

    HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes. Why it matters: • No competitive threat from pricing adjustments or new tier introductions • Campaign tracking parameter updates suggest internal analytics refinement, not market repositioning • Confirms HubSpot maintaining $7/mo Starter pricing and free tier availability across all hub products Tracking & Analytics: - Signup link UUID parameters changed across all hub products (Marketing, Sales, Service, Content, Data) - Old UUID: 2dc4aadb-8c81-41b7-a59a-af6110fa52e0 replaced with new UUID: fb7805cf-0526-464a-bae2-2e47f1d42f3c - Affects both main CRM signup card and product-specific signup CTAs Pricing: - No pricing changes-Free tier and $7/mo Starter tier remain unchanged across all product lines What to do: • Monitor next 48-72 hours for follow-up campaign launches or attribution changes that may accompany this UUID rollout • Continue competitive monitoring on HubSpot's next major pricing update, focusing on Pro/Professional tier boundaries and enterprise add-on costs

  • Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers.

    Salesforce15 Aug 2026

    Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers. Why it matters: • Navigation change reduces direct discoverability of adjacent Salesforce products (Agentforce, Revenue Cloud, PRM) from the pricing page, potentially lowering cross-sell visibility. • This appears to be a UX/information architecture shift rather than a pricing or positioning change, suggesting potential backend restructuring of the pricing hub. Navigation & Linking: - Removed hyperlinks from 8 secondary product/service navigation items: Agentforce for Sales, Sales Programs, Revenue Intelligence, Revenue Cloud, Partner Relationship Management, Professional Services, Partners - Converted these items from clickable links to plain text headers only - Affected sections previously linked to dedicated pricing pages; now appear as non-interactive labels What to do: • Monitor if Salesforce reintroduces these links or permanently removes cross-sell pathways; if permanent, competitors can emphasize easier product bundling/discovery in their own pricing experiences. • No immediate action required-this is cosmetic/structural, not a pricing or feature change.

  • HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost.

    HubSpot15 Aug 2026

    HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost. Why it matters: • HubSpot is making the free tier substantially more competitive by removing the primary friction point (HubSpot branding) and bundling previously paid features-this directly threatens freemium conversion funnels for competitors in CRM and marketing automation. • The addition of email marketing, meeting scheduling, and live chat to free tier represents a major feature expansion that raises the bar for what free users expect, forcing competitors to either match feature parity or accept lower free-to-paid conversion rates. • By increasing free tier limits across multiple hubs (Marketing, Sales, Service, Content, Data), HubSpot is optimizing for longer free tier viability and deeper product adoption before monetization, which could reduce the urgency for small teams to upgrade. Pricing & Plans: - Free tier pricing: No change ($0), but feature scope expanded significantly - Starter tier pricing: Remains $7/mo across all hubs (Marketing, Sales, Service, Content, Data) Free Tier Features: - NEW: Branding removal option now available in free tier (previously paid-only upgrade) - NEW: Email marketing added to free tier - NEW: Meeting scheduling added to free tier - NEW: Live chat added to free tier - NEW: Drag-and-drop editor added to free tier - NEW: Contact management added to free tier - NEW: Deal pipeline added to free tier - NEW: Ticketing added to free tier - Contact limits increased in free tier (1,000 marketing contacts previously mentioned, now described as 'increased limits') - Form automation capability increased: from 1 automated email per form to 10 automated actions (emails, record creation, property updates) Positioning: - Free tier repositioned from 'limited free tools' to 'free tools with increased limits plus premium features' - Emphasis shifted to removing HubSpot branding (primary user pain point in free tier) as standard free feature - Messaging emphasizes broader feature availability across all hubs rather than restricting to basic CRM What to do: • Audit your free tier feature parity against HubSpot's expanded offering (particularly email, scheduling, chat, branding removal) and determine if gaps create conversion risk; prioritize closing critical parity gaps. • Stress-test your free-to-paid conversion funnel assuming longer free tier viability; model impact on CAC and payback period if users stay in free tier 30-50% longer due to expanded capabilities. • Review your go-to-market messaging for SMB/free tier users-if you compete on simplicity or targeted features, emphasize vertical specialization or workflow superiority over HubSpot's breadth; if competing on price, shift messaging to TCO and implementation time rather than feature count.

Both pages were read on 1 Sept 2026 by the same reader, so the figures above are two prices from one day rather than two prices from two moments. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More CRM comparisons, or the dataset behind all of it.

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