CRM pricing tracker

What each page shows now

Two of them, side by side

Every pair in this category on its own page: both ladders lined up tier by tier, the entry prices next to each other, and the date we read each page.

• Attio vs Close pricing
• Attio vs HubSpot pricing
• Attio vs Salesforce pricing
• Attio vs Zoho CRM pricing
• Close vs HubSpot pricing
• Close vs Salesforce pricing
• Close vs Zoho CRM pricing
• HubSpot vs Salesforce pricing
• HubSpot vs Zoho CRM pricing
• Salesforce vs Zoho CRM pricing

Changes we recorded

• HubSpot pricing page changed

  HubSpot·31 Aug 2026

• HubSpot pricing page changed

  HubSpot·30 Aug 2026

• Salesforce pricing page changed

  Salesforce·29 Aug 2026

• Zoho CRM pricing page changed

  Zoho CRM·26 Aug 2026

• Salesforce pricing page changed

  Salesforce·26 Aug 2026

• HubSpot pricing page changed

  HubSpot·26 Aug 2026

• Zoho CRM pricing page changed

  Zoho CRM·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·23 Aug 2026

• HubSpot pricing page changed

  HubSpot·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·22 Aug 2026

• Zoho CRM removes live chat greeting prompts from pricing page

  Zoho CRM·21 Aug 2026

  Zoho CRM removes live chat greeting prompts from pricing page Why it matters: • Cosmetic removal of chat UI elements with no impact on pricing, features, or positioning • Suggests potential simplification of on-page conversion flows, though likely a minor UX iteration User Interface: - Removed 'We're Online!' live chat status message - Removed 'How may I help you today?' chat greeting prompt What to do: • Monitor for any broader changes to Zoho's customer acquisition or support strategy on pricing pages • No immediate competitive action required given cosmetic nature of change

• HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page

  HubSpot·20 Aug 2026

  HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page Why it matters: • HubSpot is expanding its product portfolio beyond traditional Hub-based modules, signaling investment in AI/signal-driven features that could differentiate against competitors • Custom Signals in beta suggests an emerging capability around data intelligence and predictive insights-core competitive territory for modern CRM platforms • The addition indicates HubSpot is testing new monetization angles and product combos that may eventually move into standard tier offerings Features: - Custom Signals (Beta) added as new product row on pricing comparison table - New feature appears alongside existing Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub offerings Positioning: - Broadening product surface from hub-centric model to include specialized signal/intelligence capabilities - Beta designation suggests early-stage offering, likely with limited availability or pricing to be finalized What to do: • Monitor Custom Signals feature roadmap and positioning to understand how HubSpot plans to monetize and which customer segments are targeted • Audit your own signal/intelligence/predictive capabilities to identify gaps in feature parity or positioning • If Custom Signals gains traction, prepare messaging around your differentiated intelligence layer or data advantage to defend against HubSpot's expansion

• Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments

  Zoho CRM·19 Aug 2026

  Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments Why it matters: • Zoho is de-emphasizing the Team Users licensing model (a cost-control mechanism for lower-tier adopters) by burying its comprehensive guide, potentially signaling a shift toward higher-tier plan adoption • The prominent callout of an Ultimate edition with 'bespoke deployments' and expert consultation suggests Zoho is aggressively targeting enterprise upsells and complex implementations • Removal of detailed Team Users capabilities comparison reduces transparency around feature restrictions, making it harder for prospects to self-serve evaluate whether Team Users fit their use case Positioning: - Removed 'Team Users: A Quick Overview' section that explained org vs. team level data organization and permissions - Removed detailed table showing what Team Users can and cannot do (e.g., no Reports/Dashboards, no admin permissions, limited to 10 org modules) - Removed how-to-purchase guidance for Team Users (trial signup and Add-ons page links) - Added explicit mention of Ultimate edition as tailored offering for 'large-scale, bespoke deployments' with expert consultation and migration assistance Features: - Team Users feature documentation moved off main pricing page; now requires clicking to external feature comparison page - Ultimate edition highlighted as highest feature-limit tier with dedicated consulting support What to do: • Audit whether your messaging around 'accessible to all team sizes' or 'no hidden licensing tiers' has been differentiated from Zoho's new enterprise-focused positioning • Test landing page messaging around total cost of ownership (TCO) for multi-user deployments to capture mid-market buyers considering Zoho's higher-tier plans • Map which of your buyer personas benefit from transparent, granular licensing (Team Users) vs. those who prefer all-inclusive enterprise tiers, then tailor competitive positioning accordingly

• Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets.

  Salesforce·19 Aug 2026

  Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets. Why it matters: • No material changes to pricing, plans, or features-purely cosmetic asset refresh. • Indicates routine content maintenance rather than strategic repositioning of go-to-market. • No competitive threat or opportunity shift detected from this update. Imagery: - Professional services hero image updated from April 2023 to May 2024 version - Partner ecosystem badge image updated from April 2023 to May 2024 version - URLs refreshed but same visual messaging around trusted partners (12K) and professional services What to do: • No action required-this is a standard content refresh with zero commercial implications. • Continue monitoring Salesforce pricing page for material plan/pricing changes. • Focus competitive intelligence efforts on feature releases and positioning shifts rather than asset updates.

• HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes.

  HubSpot·18 Aug 2026

  HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes. Why it matters: • No competitive threat from pricing adjustments or new tier introductions • Campaign tracking parameter updates suggest internal analytics refinement, not market repositioning • Confirms HubSpot maintaining $7/mo Starter pricing and free tier availability across all hub products Tracking & Analytics: - Signup link UUID parameters changed across all hub products (Marketing, Sales, Service, Content, Data) - Old UUID: 2dc4aadb-8c81-41b7-a59a-af6110fa52e0 replaced with new UUID: fb7805cf-0526-464a-bae2-2e47f1d42f3c - Affects both main CRM signup card and product-specific signup CTAs Pricing: - No pricing changes-Free tier and $7/mo Starter tier remain unchanged across all product lines What to do: • Monitor next 48-72 hours for follow-up campaign launches or attribution changes that may accompany this UUID rollout • Continue competitive monitoring on HubSpot's next major pricing update, focusing on Pro/Professional tier boundaries and enterprise add-on costs

• Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers.

  Salesforce·15 Aug 2026

  Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers. Why it matters: • Navigation change reduces direct discoverability of adjacent Salesforce products (Agentforce, Revenue Cloud, PRM) from the pricing page, potentially lowering cross-sell visibility. • This appears to be a UX/information architecture shift rather than a pricing or positioning change, suggesting potential backend restructuring of the pricing hub. Navigation & Linking: - Removed hyperlinks from 8 secondary product/service navigation items: Agentforce for Sales, Sales Programs, Revenue Intelligence, Revenue Cloud, Partner Relationship Management, Professional Services, Partners - Converted these items from clickable links to plain text headers only - Affected sections previously linked to dedicated pricing pages; now appear as non-interactive labels What to do: • Monitor if Salesforce reintroduces these links or permanently removes cross-sell pathways; if permanent, competitors can emphasize easier product bundling/discovery in their own pricing experiences. • No immediate action required-this is cosmetic/structural, not a pricing or feature change.

• HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost.

  HubSpot·15 Aug 2026

  HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost. Why it matters: • HubSpot is making the free tier substantially more competitive by removing the primary friction point (HubSpot branding) and bundling previously paid features-this directly threatens freemium conversion funnels for competitors in CRM and marketing automation. • The addition of email marketing, meeting scheduling, and live chat to free tier represents a major feature expansion that raises the bar for what free users expect, forcing competitors to either match feature parity or accept lower free-to-paid conversion rates. • By increasing free tier limits across multiple hubs (Marketing, Sales, Service, Content, Data), HubSpot is optimizing for longer free tier viability and deeper product adoption before monetization, which could reduce the urgency for small teams to upgrade. Pricing & Plans: - Free tier pricing: No change ($0), but feature scope expanded significantly - Starter tier pricing: Remains $7/mo across all hubs (Marketing, Sales, Service, Content, Data) Free Tier Features: - NEW: Branding removal option now available in free tier (previously paid-only upgrade) - NEW: Email marketing added to free tier - NEW: Meeting scheduling added to free tier - NEW: Live chat added to free tier - NEW: Drag-and-drop editor added to free tier - NEW: Contact management added to free tier - NEW: Deal pipeline added to free tier - NEW: Ticketing added to free tier - Contact limits increased in free tier (1,000 marketing contacts previously mentioned, now described as 'increased limits') - Form automation capability increased: from 1 automated email per form to 10 automated actions (emails, record creation, property updates) Positioning: - Free tier repositioned from 'limited free tools' to 'free tools with increased limits plus premium features' - Emphasis shifted to removing HubSpot branding (primary user pain point in free tier) as standard free feature - Messaging emphasizes broader feature availability across all hubs rather than restricting to basic CRM What to do: • Audit your free tier feature parity against HubSpot's expanded offering (particularly email, scheduling, chat, branding removal) and determine if gaps create conversion risk; prioritize closing critical parity gaps. • Stress-test your free-to-paid conversion funnel assuming longer free tier viability; model impact on CAC and payback period if users stay in free tier 30-50% longer due to expanded capabilities. • Review your go-to-market messaging for SMB/free tier users-if you compete on simplicity or targeted features, emphasize vertical specialization or workflow superiority over HubSpot's breadth; if competing on price, shift messaging to TCO and implementation time rather than feature count.

• Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers.

  Attio·14 Aug 2026

  Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers. Why it matters: • File storage becomes a table-stakes feature in sales/CRM tools; Attio is now bundling this to reduce friction for users managing document-heavy workflows. • By including 50 GB on both Free and Plus tiers, Attio lowers the switching cost for prospects evaluating alternatives-they don't need to integrate or pay for external storage. • This positioning move signals Attio is competing on comprehensiveness of built-in capabilities rather than forcing users to their app ecosystem. Features: - File storage added as a core plan feature - Free tier now includes 50 GB file storage - Plus tier now includes 50 GB file storage What to do: • Audit your own storage offering: confirm whether your Free/Plus equivalents offer comparable storage, and if not, quantify the gap to sales/marketing teams. • Test the appeal of bundled storage vs. integrated third-party options in customer interviews-determine if prospects view this as convenience or lock-in. • Consider messaging around document management and collaboration workflows in your own positioning to preempt Attio's storage advantage.