CRM pricing tracker

Close vs Zoho CRM pricing

Both of these are in CRM, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Close read on 1 Sept 2026, Zoho CRM on 31 Aug 2026.

We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Close
    Solo$19/user/mo

    $9 on annual billing

    Zoho CRM
    FreeFree
  2. Row 2
    Close
    Essentials$49/user/mo

    $35 on annual billing

    Zoho CRM
    Standard$14/user/month
  3. Row 3
    Close
    Growth$109/user/mo

    $99 on annual billing

    Zoho CRM
    Professional$23/user/month
  4. Row 4
    Close
    Scale$149/user/mo

    $139 on annual billing

    Zoho CRM
    Enterprise$40/user/month
  5. Row 5
    CloseNo tier at this position.
    Zoho CRM
    Bigin Express$7/user/month

The entry tier

Zoho CRM is the cheaper of the two at the entry tier: $7/user/month on Bigin Express, against $19/user/mo on Solo. That is $12 less, 63 percent below Close.

Both figures are charged per person, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • Zoho CRM pricing page changed

    Zoho CRM26 Aug 2026
  • Zoho CRM pricing page changed

    Zoho CRM23 Aug 2026
  • Zoho CRM removes live chat greeting prompts from pricing page

    Zoho CRM21 Aug 2026

    Zoho CRM removes live chat greeting prompts from pricing page Why it matters: • Cosmetic removal of chat UI elements with no impact on pricing, features, or positioning • Suggests potential simplification of on-page conversion flows, though likely a minor UX iteration User Interface: - Removed 'We're Online!' live chat status message - Removed 'How may I help you today?' chat greeting prompt What to do: • Monitor for any broader changes to Zoho's customer acquisition or support strategy on pricing pages • No immediate competitive action required given cosmetic nature of change

  • Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments

    Zoho CRM19 Aug 2026

    Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments Why it matters: • Zoho is de-emphasizing the Team Users licensing model (a cost-control mechanism for lower-tier adopters) by burying its comprehensive guide, potentially signaling a shift toward higher-tier plan adoption • The prominent callout of an Ultimate edition with 'bespoke deployments' and expert consultation suggests Zoho is aggressively targeting enterprise upsells and complex implementations • Removal of detailed Team Users capabilities comparison reduces transparency around feature restrictions, making it harder for prospects to self-serve evaluate whether Team Users fit their use case Positioning: - Removed 'Team Users: A Quick Overview' section that explained org vs. team level data organization and permissions - Removed detailed table showing what Team Users can and cannot do (e.g., no Reports/Dashboards, no admin permissions, limited to 10 org modules) - Removed how-to-purchase guidance for Team Users (trial signup and Add-ons page links) - Added explicit mention of Ultimate edition as tailored offering for 'large-scale, bespoke deployments' with expert consultation and migration assistance Features: - Team Users feature documentation moved off main pricing page; now requires clicking to external feature comparison page - Ultimate edition highlighted as highest feature-limit tier with dedicated consulting support What to do: • Audit whether your messaging around 'accessible to all team sizes' or 'no hidden licensing tiers' has been differentiated from Zoho's new enterprise-focused positioning • Test landing page messaging around total cost of ownership (TCO) for multi-user deployments to capture mid-market buyers considering Zoho's higher-tier plans • Map which of your buyer personas benefit from transparent, granular licensing (Team Users) vs. those who prefer all-inclusive enterprise tiers, then tailor competitive positioning accordingly

The two pages were read on different days, Close on 1 Sept 2026 and Zoho CRM on 31 Aug 2026, so the figures above are not one moment. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More CRM comparisons, or the dataset behind all of it.

Watch both of these yourself

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