Attio vs Zoho CRM pricing
Both of these are in CRM, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Attio read on 1 Sept 2026, Zoho CRM on 31 Aug 2026.
We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.
The two pages
Tier by tier
Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.
- Row 1AttioFree$0/user/moZoho CRMFreeFree
- Row 2AttioPlus$44/user/mo
$35 on annual billing
Zoho CRMStandard$14/user/month - Row 3AttioPro$99/user/mo
$79 on annual billing
Zoho CRMProfessional$23/user/month - Row 4AttioEnterpriseCustomZoho CRMEnterprise$40/user/month
- Row 5AttioNo tier at this position.Zoho CRMBigin Express$7/user/month
The entry tier
Zoho CRM is the cheaper of the two at the entry tier: $7/user/month on Bigin Express, against $44/user/mo on Plus. That is $37 less, 84 percent below Attio.
Both figures are charged per person, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.
Changes we recorded
Every change we have written up for either page, newest first.
Zoho CRM pricing page changed
Zoho CRM26 Aug 2026Zoho CRM pricing page changed
Zoho CRM23 Aug 2026Zoho CRM removes live chat greeting prompts from pricing page
Zoho CRM21 Aug 2026Zoho CRM removes live chat greeting prompts from pricing page Why it matters: • Cosmetic removal of chat UI elements with no impact on pricing, features, or positioning • Suggests potential simplification of on-page conversion flows, though likely a minor UX iteration User Interface: - Removed 'We're Online!' live chat status message - Removed 'How may I help you today?' chat greeting prompt What to do: • Monitor for any broader changes to Zoho's customer acquisition or support strategy on pricing pages • No immediate competitive action required given cosmetic nature of change
Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments
Zoho CRM19 Aug 2026Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments Why it matters: • Zoho is de-emphasizing the Team Users licensing model (a cost-control mechanism for lower-tier adopters) by burying its comprehensive guide, potentially signaling a shift toward higher-tier plan adoption • The prominent callout of an Ultimate edition with 'bespoke deployments' and expert consultation suggests Zoho is aggressively targeting enterprise upsells and complex implementations • Removal of detailed Team Users capabilities comparison reduces transparency around feature restrictions, making it harder for prospects to self-serve evaluate whether Team Users fit their use case Positioning: - Removed 'Team Users: A Quick Overview' section that explained org vs. team level data organization and permissions - Removed detailed table showing what Team Users can and cannot do (e.g., no Reports/Dashboards, no admin permissions, limited to 10 org modules) - Removed how-to-purchase guidance for Team Users (trial signup and Add-ons page links) - Added explicit mention of Ultimate edition as tailored offering for 'large-scale, bespoke deployments' with expert consultation and migration assistance Features: - Team Users feature documentation moved off main pricing page; now requires clicking to external feature comparison page - Ultimate edition highlighted as highest feature-limit tier with dedicated consulting support What to do: • Audit whether your messaging around 'accessible to all team sizes' or 'no hidden licensing tiers' has been differentiated from Zoho's new enterprise-focused positioning • Test landing page messaging around total cost of ownership (TCO) for multi-user deployments to capture mid-market buyers considering Zoho's higher-tier plans • Map which of your buyer personas benefit from transparent, granular licensing (Team Users) vs. those who prefer all-inclusive enterprise tiers, then tailor competitive positioning accordingly
Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers.
Attio14 Aug 2026Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers. Why it matters: • File storage becomes a table-stakes feature in sales/CRM tools; Attio is now bundling this to reduce friction for users managing document-heavy workflows. • By including 50 GB on both Free and Plus tiers, Attio lowers the switching cost for prospects evaluating alternatives-they don't need to integrate or pay for external storage. • This positioning move signals Attio is competing on comprehensiveness of built-in capabilities rather than forcing users to their app ecosystem. Features: - File storage added as a core plan feature - Free tier now includes 50 GB file storage - Plus tier now includes 50 GB file storage What to do: • Audit your own storage offering: confirm whether your Free/Plus equivalents offer comparable storage, and if not, quantify the gap to sales/marketing teams. • Test the appeal of bundled storage vs. integrated third-party options in customer interviews-determine if prospects view this as convenience or lock-in. • Consider messaging around document management and collaboration workflows in your own positioning to preempt Attio's storage advantage.
Watch both of these yourself
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